Wanna boost your business in international events?
Make the utmost of your participation in international trade fairs.
A trade fair enables you to promote your business by giving you the opportunity to show your company’s products and services. How?
- Enhances the success of your business
- Boosts sales
- Strengthens the ties with your customers
- Attracts new customers
- Increases awareness of your business
- Excellent to present new products and services
SHOES AMONG FOOD?
Choose your events wisely.
If your company is trading shoes, you do not want to choose a food fair, even if the snacks make water grow in your mouth. We are obviously exaggerating!, but it’s important to pick the events where you will find your target audience, meaning: your potential customers. Don’t forget, promoting shoes in an event where shrimp is the king will hardly bring success to your company!
DO NOT PUT OFF TILL TOMORROW WHAT YOU CAN DO NOW
Ensure a prominent space.
Booking a space for your company’s booth in a hidden corner of the exhibition fair that no one knows about will hinder the promotion of your products and services, obstructing the return on investment (in the case of such an event, it may assume high values).
To choose a dynamic space, make your reservation several months before the scheduled date of the exhibition. In some cases, companies pre-reserve from one year to the next, which ensures a better location and the square meters required to build a booth that draws a distinction from their competitors.
Remember: a good location can make the difference between a valuable clients portfolio and an investment without major incomes.
PEOPLE ALSO EAT WITH THEIR EYES
Stand out from the competition. Don’t be just another showcase in the middle of the crowd.
If your booth is identical to your neighbour’s, a potential customer will hardly opt to know your company better. It’s more likely that he will choose to visit that other neighbour, you know!, the one that has a more attractive design and a more consistent and strong image.
It’s important to create a value proposition that conveys the identity, security and trust of your company/brand/product/service.
Make sure that this identity arises in all the communication with the outside audiences, including while attending trade fairs. For this to be possible, your booth should be unique and the reflexion of your image.
MASTER THE MARKET
Get to know the markets where you want to stand out.
By attending an international trade fair there are a huge number of logistics and bureaucratic questions you need to know the answer to. And this starts long before the event. Is it necessary to send support materials in advance? What are the shipping costs? And the deadlines? And what are the customs clearance rules? Will there be access to extra materials during the exhibition? How about catering services? Etc, etc, etc…
Find information about the country that is hosting the event, about the customs regulations and about the exhibition centre and the event itself. Avoid unpleasant surprises, like unforeseen expenses, missing furniture or articles retained at customs.
By ensuring the success of all the bureaucratic procedures you’re are also ensuring that, in the course of the fair, your team will be focused on your business and in achieving your goals.
Do you want to expand your company by participating in significant international events?
We’ll take care of everything for you!
Determined to break boundaries, Bleach Global is a multinational company of exhibitions stand design and construction, with physical operations in Portugal (headquarters), Argentina, Chile, Brazil, UAE, India, USA, Mexico, China, Japan and Russia.
We specialize in coordinating and organizing the customer’s participation in events:
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design & construction of exhibition stands
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graphic design development
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analysis of relevant events to fulfil the customer’s goals
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selecting the location in the space of the event
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support for the accomplishment of the logistics and bureaucratic procedures
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follow up
WORLDWIDE EXHIBITIONS STAND DESIGN
Strive to exceed expectations by using Bleach Global as the competitive edge for your international expansion.
Focus on your business, we’ll take care of the rest!
Largo da Alegria, nº3 2430-266 Marinha Grande – Portugal (Sede) | T +351 244 023 726 | E [email protected]
