| B2B versus B2C |
It is important for a company to realize who their customers are and whom they are communicating with.
In this way, it is possible to boost marketing actions and achieve the outlined goals.
Photo by Mike Meyers
The types of sales to mainly take into account when preparing the communication of a company are:
B2B Sales (Business to Business)
Photo by Unsplash
B2B sales happen when the customer of a company is another company, hence its name: Business to Business.
These businesses are customarily characterized by being more durable, since they are not motivated by a momentary need of the client, but rather by a group of people, after a study of a proposal and its benefits, like the quality/price ratio.
B2C Sales (Business to Consumer)
Photo by Artem Beliaikin @belart84
B2C sales are made to the final consumer, motivated chiefly by a desire or a need of the customer.
Customer loyalty is more difficult when compared to B2B because it is more difficult to capture the customer’s attention.
Often sellers appeal to emotions as this is one of the main factors of choice due to the high variety of choice.
B2B versus B2C
The main differences between the two, in addition to the target audience, are the purchase and marketing values.
The average unit purchase value is higher in B2C since consumers buy in smaller quantities.
In its turn, marketing actions in B2B are more segmented and represent a higher cost, since the acquisition and loyalty of a customer may be higher.
Do you want to boost your company in any of these markets?
BLEACH DESIGN GIVES YOU A HAND!
We’ll take care of everything for you!
We make a thorough analysis of the specific needs, goals and competitors of your brand and provide a coherent proposal with the entire communication.
Afterwards, we envision, create, construct and assemble the booth, ensuring all the issues related to logistics and bureaucratic questions and following up your company during the event. Focus on your business, we take care of the rest!
Bleach Design unlatches and smooths the design, communication and marketing procedures, providing you with all the support in brands and companies activation and in the internationalization process, either in attending trade fairs or in creating customized events in external markets.
We specialize in coordinating and organizing the customer’s participation in events:
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design & construction of exhibition stands
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graphic design development
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analysis of relevant events to fulfil the customer’s goals
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selecting the location in the space of the event
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support for the accomplishment of the logistics and bureaucratic procedures
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follow up
BLEACH DESIGN
WORLDWIDE EXHIBITIONS STAND DESIGN
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We are a multidisciplinary design agency with 15 years of experience. We work with you and design solutions to boost your brand across borders.
Do you want to foster your business in international markets? We build the creative experience that will distinguish you from the crowd.
Contact us, we will take care of everything for you!
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