Before, during and after the event

Exhibiting at international events is the perfect opportunity to promote your business overseas. And it’s also a constant challenge.

Learn how you can maximize your results, the mistakes you should avoid, and the contacts that may help you succeed.    

BEFORE

PLAN YOUR STRATEGY

Start with a Marketing and Communication Plan.

To ensure your ROI, plan ahead the actions that will shake your business and attract new opportunities. Analyze your business, the market and the competition, define the message you want to convey, the target audience, the objectives and the actions that will enable them, as well as the budget that will be channelled for each action.

These actions may be advertising, merchandising, salesforce, promotions, social network or other communication actions relevant to your business. Not forgetting, of course!, the participation in events that are relevant to your business.

Don’t forget to set measurable targets to analyze the effectiveness of the actions throughout the implementation of the plan.  

KEEP IN MIND: PEOPLE ALSO EAT WITH THEIR EYES

Did you choose the best events for your business? So now, make the most of your participation in international trade fairs.

In the article ‘Wanna boost your business in international events?‘ we give you some relevant tips.  

BE AWARE OF THE DETAILS

If the event takes place in a country outside the European Union, check the necessary documentation, such as passports or entry visas.

Ensure the best performance of your team at international fairs. To be at its best, the team should arrive with enough time to recover from long-distance travel or different time zones, jet lag can break even the strongest person!

Book the hotel in advance to ensure a more affordable price.

If it is still too expensive, consider booking through Airbn or HomeAway. Pay attention to local etiquette, cultural differences, exchange rates and taxes.  

Do you want to expand your company by participating in significant international events?

We’ll take care of everything for you!

Determined to break boundaries, Bleach Global is a multinational company of exhibitions stand design and construction, with physical operations in Portugal (headquarters), Argentina, Chile, Brazil, UAE, India, USA, Mexico, China, Japan and Russia.

We specialize in coordinating and organizing the customer’s participation in events:

• design & construction of exhibition stands

• graphic design development

• analysis of relevant events to fulfil the customer’s goals

• selecting the location in the space of the event

• support for the accomplishment of the logistics and bureaucratic procedures

• follow up

WORLDWIDE EXHIBITIONS STAND DESIGN

Strive to exceed expectations by using Bleach Global as the competitive edge for your international expansion.

Focus on your business, we’ll take care of the rest!

Largo da Alegria, nº3 2430-266 Marinha Grande – Portugal (Sede) | T +351 244 023 726 | E [email protected]

Photos by Bleach Global | open sources