Trade Fairs

The food industry, essential for the survival of the human being, has been facing new challenges, the result of an unprecedented digital and technological age.

This is a diversified market – provision, supply and consumption of food products and services, including the packaging of cooked, frozen, instant and pre-cooked products – that depends on the global social and economic scenario and varies according to the population’s lifestyle, the type of food consumed (there’s an increasing demand for organic food) and the characteristics of each social group.

21ST CENTURY’S CHALLENGES IN A SECULAR MARKET

Photo by Caleb Stokes

The food trade is secular, the ancient civilizations in Asia already traded teas and silks and, in the Middle East, the trade of spices goes back to 2,000 BC.

Since then, the food industry has followed the evolution of the human being and the 21st century has brought new challenges.

This industry has never been so rigorous and, to ensure a response to the consumer needs, companies should be aware of product quality, distribution channels, competitors and interests of the target audience.

According to the EconomyWatch (2018), each element enriches the food value chain by improving sustainability and introducing better products, dividing the food sector as follows:

• Agricultural activities, livestock and seafood breeding

• Fresh food processing in canned and packaged products, including frozen foods

• Research and development of food technologies

• Production of fertilizers, agricultural machinery and hybrid seeds to facilitate agricultural production

• Agricultural activities, livestock farming, fish and seafood

• Processing of fresh food in canned and packaged products, including frozen food

• Research and development of food technologies

• Production of fertilizers, agricultural machinery and hybrid seeds to facilitate agricultural production

• Regulation on food production and distribution to ensure quality and safety

• Financial services, including food production and distribution insurance and credits

• Marketing, packaging, advertising and distribution (wholesalers and retailers)

Photo by Jamie Street

Photo by Icons8 team

Each of these sectors has distinct characteristics; however, to succeed, these companies – regardless of their position in the food chain – must ensure the quality and efficiency of their products and services.

Photo by Brooke Lark

To this end, companies will face new challenges, that may allow them to meet the demands of the global market.

Nowadays, it is necessary to maintain traceability, calculate costs, ensure storage capacity and logistics management, as well as having the ability to analyze data and market evolution to create forecasts that contribute to the companies growth.

Another challenge of this market is to achieve economic success, improving energy economy and securing social and environmental performance.

Sources: EconomyWatch; Food Processing; Delaware; Forbes

Cover photo by Geoff Greenwood

LANDMARK EVENTS IN THE FOOD INDUSTRY

Because this is such a relevant industry, hundreds of events are available, all over the world.

Photo by Roman Kraft

Despite this, there are some landmark events in the global food scenario and these exhibitions are, we believe, some of the best in this industry:

SIAL (Food innovation)
Paris, France | 21-25 October 2018
7.020 exhibitors | 155.700 visitors

FruitAttraction (Fruits & vegetables)
Madrid, Spain | 23-25 October 2018
1.600 exhibitors | 70.000 visitors

Fruit Logistica (Fresh produce trade)
Berlim, Germany | 6-8 February 2019
3.239 exhibitors | 78.000 visitors

TuttoFood (Food & beverage)
Milan, Italy | 6-9 May 2019
2.850 exhibitors | 80.146 visitors (2017)

Asia Fruit Logistica (Fruits & vegetables)
Hong Kong, China | September 2019
800+ exhibitors  | 13.000 visitors

Anuga (Food & beverage)
Köln, Germany | 5-9 October 2019
7.405 exhibitors | 165.000 visitors

To find the best customers and partners and boost your results, you should select the events for your company’s characteristics.

Wanna expand your business by attending relevant events in the food sector?

BLEACH DESIGN GIVES YOU A HAND!

We’ll take care of everything for you!

We make a thorough analysis of the specific needs, goals and competitors of your company/brand/ product/service and provide a coherent proposal with the entire communication.

Afterwards, we envision, create, construct and assemble the booth, ensuring all the issues related to logistics and bureaucratic questions and following up your company during the event. Focus on your business, we take care of the rest!

Bleach Design unlatches and smooths the design, communication and marketing procedures, providing you with all the support in brands and companies activation and in the internationalization process, either in attending trade fairs or in creating customized events in external markets.

We specialize in coordinating and organizing the customer’s participation in events:

• design & construction of exhibition stands
• graphic design development
• analysis of relevant events to fulfil the customer’s goals
• selecting the location in the space of the event
• support in the accomplishment of the logistics and bureaucratic procedures
• follow up

BLEACH DESIGN

WORLDWIDE EXHIBITIONS STAND DESIGN

Design is in our blood, it’s the nature of our expression!

We are a multidisciplinary design agency with 13 years of experience. We work with you and design solutions to boost your brand across borders.

Do you want to foster your business in international markets? We create the creative experience that will distinguish you from the crowd.

Contact us, we will take care of everything for you!

WE DESIGN, BUILD, FOLLOW-UP

Bleach Design

Edifício Bleach Design . Rua Ferreira Custódio Jr1 . 2430-265 Marinha Grande

tel. +351 309 916 042 | [email protected]