{"id":1620,"date":"2018-01-17T10:14:25","date_gmt":"2018-01-17T10:14:25","guid":{"rendered":"https:\/\/www.bleachglobal.com\/blog\/?p=1620"},"modified":"2018-03-07T10:22:49","modified_gmt":"2018-03-07T10:22:49","slug":"russia-the-art-of-good-business-2","status":"publish","type":"post","link":"https:\/\/www.bleachglobal.com\/blog\/en\/tips-en\/russia-the-art-of-good-business-2\/","title":{"rendered":"Russia: the art of a good business"},"content":{"rendered":"

Russia is one of the world\u2019s biggest economies.<\/strong><\/h2>\n

In spite of not being an easy market to approach, its potential is immense.\u00a0After all, we are talking about a market with 142 million potential consumers.<\/h3>\n

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\"Red

Red Square<\/p><\/div>\n

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1. REMEMBER THESE RULES OF ETIQUETTE<\/strong><\/h3>\n

They may resemble those of the Western culture, but they present specific characteristics that shouldn\u2019t be neglected.<\/p>\n

\u2022 Use a formal language and pay attention to titles<\/p>\n

\u2022 Avoid criticizing any aspect related to Russia’s history, politics or culture<\/p>\n

\u2022 Choose themes such as family or sports, particularly, winter sports<\/p>\n

\u2022 Schedule meetings beforehand and confirm them the day before the visit<\/p>\n

\u2022 If you are late, inform the Russian partner about it, explaining the reason for the delay<\/p>\n

\u2022 While interacting with your Russian counterpart, be firm and confident of your convictions<\/p>\n

\u2022 Avoid handshakes when crossing a door, the Russians believe it to be bad luck<\/p>\n

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2. OPT FOR THIS BUSINESS MENTALITY<\/strong><\/h3>\n
\"Izmailovsky

Izmailovsky Market<\/p><\/div>\n

Creating good business relationships with your Russian partners is a key to the success of your business.<\/p>\n

Meetings, like phone calls, are serious and assertive, without small talk. However, the Russian partners seek to know very well the people with whom they may end up doing business with. Develop good personal relationships as this can be critical to flexible and dedicated business relationships.<\/p>\n

Be prepared. Don\u2019t neglect the importance of a good preparation, study all the details of your products or services, the features, prices, deadlines, quantities and payment terms, basically all the features inherent to the business under analysis.<\/p>\n

Usually, the decision-making is in the hands of the top hierarchy; try to establish contact with the right people.<\/p>\n

And, don\u2019t forget, this is a market with various logistical complexities, beginning with the difficulty in obtaining an entrance visa. Be prepared to face obstacles, rely on companies specialized in these processes. Travel agencies generally have good knowledge in this area.<\/p>\n

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3. INVEST IN THE RUSSIAN LANGUAGE<\/strong><\/h3>\n

Communication in this market has greater potential when carried in Russian. English, as well as other European languages (eg Spanish, French or German), is not commonly used among a large part of the Russian population.<\/p>\n

Our suggestion is that you develop all of your company\u2019s communication (catalogues, website, brochures…) in Russian, using specialized translators, to ensure the understanding and trust of the customer or potential customer. Avoid online translators at all costs.<\/p>\n

At meetings and trade fairs, use a good interpreter to ensure a correct and fluent communication.<\/p>\n

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4. BE SUCCESSFUL IN YOUR BUSINESSES WITH RUSSIA<\/strong><\/h3>\n

First of all, you should carefully study the Russian market, the constraints and opportunities, the prospects for the future and the market\u2019s needs in the segments you intend to act.<\/p>\n

This is one of the largest markets in the world, devote your efforts to create a good marketing and communication strategy, participate in the events in this market targeted to your business sector and enhance the interaction with the market segments that may be interested in your products or services.<\/p>\n

Always keep in mind the cultural business of the Russian market when contacting customers or potential customers.<\/p>\n

Extend your relationships beyond the professional scope, in Russia, many of the deals are accomplished outside the office or meeting room.<\/p>\n

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5. DISCOVER SOME INTERESTING FACTS<\/strong><\/h3>\n
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One of Moscow Metro Stations<\/p><\/div>\n

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\u2022 Discover the essential about Moscow in our\u00a0Mini Guide to Moscow<\/a><\/p>\n

\u2022 Russia is the world’s second-largest oil producer<\/p>\n

\u2022 Russian surface surpasses Pluto surface<\/p>\n

\u2022 In 1867, Russia sold Alaska to the U.S. for $7.2 million<\/p>\n

\u2022 Discover the first colour photographs of 19-century Russia<\/a><\/p>\n

Wanna expand your business by attending relevant events in the Russian market?<\/p>\n

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BLEACH DESIGN GIVES YOU A HAND!<\/strong><\/h3>\n\n\t\t