{"id":265,"date":"2017-03-15T13:30:03","date_gmt":"2017-03-15T13:30:03","guid":{"rendered":"https:\/\/www.bleachglobal.com\/blog\/?p=265"},"modified":"2019-04-09T16:57:29","modified_gmt":"2019-04-09T16:57:29","slug":"your-company-dna","status":"publish","type":"post","link":"https:\/\/www.bleachglobal.com\/blog\/en\/graphic-design\/your-company-dna\/","title":{"rendered":"What is your company DNA?"},"content":{"rendered":"

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Develop an attractive and solid brand and corporate identity.<\/strong><\/h2>\n

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Don\u2019t leave the identity of your company\/brand\/product\/service to chance.<\/h3>\n

THIS IDENTITY MAKES THE DIFFERENTIATION BETWEEN YOU AND YOUR COMPETITORS!<\/h3>\n

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Photo by Luca Huter<\/p><\/div>\n

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Take the lead of the image you project to the outside and structure the communication coherently and according to the mission, vision and values of your company.<\/h3>\n

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ANALYZE THE INTERNAL AND EXTERNAL ENVIRONMENT<\/h2>\n

Before making any decision, carefully analyse your company\u2019s structure, the markets you want to achieve and your business competitors.<\/h3>\n

Complement this diagnosis with a SWOT analysis<\/a><\/strong>\u00a0and withdraw from it the opportunities and measures to strengthen your business.<\/h3>\n

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DEFINE THE CORE PRINCIPLES OF YOUR BUSINESS<\/h2>\n

Whether you\u2019re boosting a company, a brand, a product or a service, define your project\u2019s principles. We are talking about:<\/h3>\n

a) the mission you want to carry out (why this project)<\/h3>\n

b) the vision of the project (the direction it seeks to follow)<\/h3>\n

c) the underlying principles that rule the team\u2019s daily work (the ethical and organizational principles that guide the project)<\/h3>\n

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CREATE YOUR BRAND, ITS DNA<\/h2>\n

A brand of a product, service or company gathers all its characteristics, like the name, symbols, design or others that identify it.<\/h3>\n

To get a better understanding of your brand, we suggest you try the Kapferer Brand Identity Prism<\/a><\/strong>, through which you can reflect on the physical appearance, personality, culture, relationship, reflection and self-image of your brand.<\/h3>\n

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Print DNA, create your brand!<\/p><\/div>\n

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Do you want to expand your company by creating an attractive and solid brand?<\/h3>\n

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BLEACH DESIGN GIVES YOU A HAND!<\/h2>\n\n\t\t