{"id":3749,"date":"2019-07-24T09:00:33","date_gmt":"2019-07-24T08:00:33","guid":{"rendered":"https:\/\/www.bleachglobal.com\/blog\/?p=3749"},"modified":"2019-06-19T12:25:10","modified_gmt":"2019-06-19T11:25:10","slug":"social-media-and-marketing","status":"publish","type":"post","link":"https:\/\/www.bleachglobal.com\/blog\/en\/tips-en\/social-media-and-marketing\/","title":{"rendered":"| Social media and marketing |"},"content":{"rendered":"<h2>Social media is changing the paradigma of marketing.<\/h2>\n<h3>Nowadays, everyone is capable of creating and sharing its own content for free. And a big investment does not, necessarily,\u00a0mean that a brand will get positive results.<\/h3>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3818\" style=\"width: 780px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3818\" class=\"wp-image-3818 size-large lazyload\" data-src=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2019\/07\/Photo-by-Lucas-Sankey-423257_2-1024x628.jpg\" alt=\"\" width=\"770\" height=\"472\" data-srcset=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2019\/07\/Photo-by-Lucas-Sankey-423257_2-1024x628.jpg 1024w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2019\/07\/Photo-by-Lucas-Sankey-423257_2-300x184.jpg 300w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2019\/07\/Photo-by-Lucas-Sankey-423257_2-768x471.jpg 768w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/472;\" \/><p id=\"caption-attachment-3818\" class=\"wp-caption-text\">Photo by Lucas Sankey<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>But how can social media improve your brand\u2019s competitiveness?<\/strong><\/h3>\n<h3 style=\"padding-left: 60px;\">1. Enables the company to analyze consumer\u2019s behaviour<\/h3>\n<h3 style=\"padding-left: 60px;\">2. Offers the possibility to create a better relationship between the brand and the client<\/h3>\n<h3 style=\"padding-left: 60px;\">3. Allows the company to understand the client&#8217;s necessities, tastes and preferences<\/h3>\n<h3 style=\"padding-left: 60px;\">4. Allows the company to analyse its competitors and identify new segments<\/h3>\n<h3><\/h3>\n<h3>Create valuable contents and,\u00a0with fewer costs than with traditional marketing, become more competitive and reach your clients faster.<\/h3>\n<p>&nbsp;<\/p>\n<h3>Want to know how to improve your social media presence?<\/h3>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><strong>BLEACH DESIGN GIVES YOU A HAND!<\/strong><\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3749 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"154\" data-src=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/Arfai2016-premio-1_IMG_7362_1-2-300x154.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"Bleach Design&#039;s 5 tips for doing business in Germany\" data-srcset=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/Arfai2016-premio-1_IMG_7362_1-2-300x154.jpg 300w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/Arfai2016-premio-1_IMG_7362_1-2-768x395.jpg 768w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/Arfai2016-premio-1_IMG_7362_1-2-1024x527.jpg 1024w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/Arfai2016-premio-1_IMG_7362_1-2.jpg 1417w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/154;\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"197\" data-src=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_8948-Euromold2014_VipPressLounge-2-300x197.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"Bleach Design&#039;s 5 tips for doing business in Germany\" data-srcset=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_8948-Euromold2014_VipPressLounge-2-300x197.jpg 300w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_8948-Euromold2014_VipPressLounge-2-768x504.jpg 768w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_8948-Euromold2014_VipPressLounge-2-1024x671.jpg 1024w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_8948-Euromold2014_VipPressLounge-2.jpg 1417w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/197;\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" data-src=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_9124-K2016_Moldegama-2-300x200.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"Bleach Design&#039;s 5 tips for doing business in Germany\" data-srcset=\"https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_9124-K2016_Moldegama-2-300x200.jpg 300w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_9124-K2016_Moldegama-2-768x512.jpg 768w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_9124-K2016_Moldegama-2-1024x683.jpg 1024w, https:\/\/www.bleachglobal.com\/blog\/wp-content\/uploads\/2017\/06\/MG_9124-K2016_Moldegama-2.jpg 1417w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>We&#8217;ll take care of everything for you!<\/p>\n<p>We make a thorough analysis of the specific needs, goals and competitors of your company\/brand\/ product\/service and provide a coherent proposal with the entire communication.<\/p>\n<p>Afterwards, we envision, create, construct and assemble the booth, ensuring all the issues related to logistics and bureaucratic questions and following up your company during the event. Focus on your business, we take care of the rest!<\/p>\n<p>Bleach Design unlatches and smooths the design, communication and marketing procedures, providing you with all the support in brands and companies activation and in the internationalization process, either in attending trade fairs or in creating customized events in external markets.<\/p>\n<p>We specialize in coordinating and organizing the customer\u2019s participation in events:<\/p>\n<ul>\n<li>design &amp; construction of exhibition stands<\/li>\n<li>graphic design development<\/li>\n<li>analysis of relevant events to fulfil the customer&#8217;s goals<\/li>\n<li>selecting the location in the space of the event<\/li>\n<li>support for the accomplishment of the logistics and bureaucratic procedures<\/li>\n<li>follow up<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong>BLEACH DESIGN<\/strong><\/h3>\n<h5 style=\"text-align: center;\"><strong>WORLDWIDE EXHIBITIONS STAND DESIGN<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>Design is in our blood, it\u2019s the nature of our expression!<\/p>\n<p>We are a multidisciplinary design agency with 13 years of experience. We work with you and design solutions to boost your brand across borders.<\/p>\n<p>Do you want to foster your business in international markets? We create the creative experience that will distinguish you from the crowd.<\/p>\n<p>Contact us, we will take care of everything for you!<\/p>\n<p>WE DESIGN, BUILD, FOLLOW-UP<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/www.bleach.pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bleach Design<\/a><\/strong><\/p>\n<p>Edif\u00edcio Bleach Design . Rua Ferreira Cust\u00f3dio Jr1 . 2430-265 Marinha Grande<\/p>\n<p>tel. +351 309 916 042 | <a href=\"mailto:info@bleach.pt\" target=\"_blank\" rel=\"noopener noreferrer\">info@bleach.pt<\/a><\/p>\n<hr \/>\n<h6 style=\"text-align: right;\">Cover Photo by NordWood Themes<\/h6>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is changing the paradigma of marketing. Nowadays, everyone is capable of creating and sharing its own content for free. And a big investment does not, necessarily,\u00a0mean that a brand will get positive results. &nbsp; &nbsp; But how can social media improve your brand\u2019s competitiveness? 1. Enables the company to analyze consumer\u2019s behaviour 2. 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